Rapport-Confusion-Suggestion

These are the basic techniques of Conversational Hypnosis, or the Art of Persuasion. Back in my college days, I remember reading an essay from George Orwell, "Politics and the English Language" which basically says that manipulation of the people takes place with the slight of a word. Create a speech with the right balance of ethos, logos, and pathos and you will have people eating out of your hand. The problem is when it is for evil and not for good.

I was researching information on conversational hypnosis and unearthed a very disconcerting video based on an article by the AAPS (Association of American Physicians and Surgeons) that will make you cringe.